Fall 2023- Winter/Spring 2024 Owned Media Campaign. Campaign Goals: Brand Awareness Campaign to attract donors and explain Kripalu's non-profit approach and companywide focus towards inclusivity to reflect the space where personal transformation ignites societal change is where we find the ‘why’ in yoga. Responsible for working directly with the Director of Marketing, Creative Director, and on-campus Programming Manager to produce a Hubspot Landing Page, and Hubspot email series sent to over 170k email recipients, and Kripalu Winter Catalog mailed to over 120k recipients.
https://content.kripalu.org/whyinyoga
The WHY in Yoga Campaign. Kripalu Winter Catalog 2023-2024.
Hubspot Email Campaign delivered to 170k recipients. View email here.